The term strategic design is getting more and more popular, but only a few know what it really is. In order to create a shared understanding, I designed a model which puts the core aspects of strategic design into perspective, and which presents my view on strategic design: a holistic approach to orchestrate components of […]

Our market is changing faster than ever, creating turbulences and uncertainty. To be able to make sustainable profit, companies do not only need to be first in the market, they also need to make the right decisions at the right moment. Innovation often fail – either because the market is not ready or because the innovation […]

MEDS stands for ‘Meeting of Design Students’ and over the last six years it became an international network with participants from more than 35 countries. Once a year, MEDS organizes a workshop for around 250 students and young professionals from design, architecture, offering the opportunity to get hands on experience in different workshops and to meet people […]

Light treatment – when I first heard about this I was sceptic and honestly I had no clue what it it meant. I was asked to design a new version of the device which is used to treat people with the inverted light send by their body. Sounds weird, but it seems to work. Since […]