The term strategic design is getting more and more popular, but only a few know what it really is. In order to create a shared understanding, I designed a model which puts the core aspects of strategic design into perspective, and which presents my view on strategic design: a holistic approach to orchestrate components of […]

Our market is changing faster than ever, creating turbulences and uncertainty. To be able to make sustainable profit, companies do not only need to be first in the market, they also need to make the right decisions at the right moment. Innovation often fail – either because the market is not ready or because the innovation […]

We all heard of bitcoin, a virtual currency that allows global transactions without banks or other trusted third parties. It was said that bitcoin will democracies money, but since mining (creating more bitcoins) became a business mainly in Asia, I doubt it. Starting with bitcoins and in particular mining needs a big investment today, so most […]

Companies have to change and think differently. Saving money is not a goal but a side-effect when designing good and successful solutions that improve the employee’s satisfaction and performance. The power of happiness at work, new business opportunities for supplier and the industry convinced the jury: Agnes Günther wins the future award 2015. After half a […]

The new business strategy puckva for supermarkets won a prize at the Hackathon. Main subject of the event which took place during the dutch design week in Eindhoven was food waste. The concept of Agnes introduced a new prying modell for the retail market.