Hey, I amAgnes Günther
Strategist, Designer, Researcher
I believe that businesses should have a positive impact on society and make the world a better place. It’s not enough to have a carbon-neutral footprint. More so, I believe that having a positive impact on society improves economic performance in the long term.
Driven by this belief, I left my research position at a top US business school to start my own business: Netsocietal®.
What started as a theory turned into a company mission: The mission to help businesses create a net-positive, measurable, and noticeable impact on society – as I call it: be netsocietal.
I am a founder, partner, consultant.
Most of all: I am curious. I am not afraid to challenge what’s taken for granted. I dare to reinvent myself and take risks to create what really matters: a net-positive impact.

The principles behind Netsocietal®
- Solutions should be market-creating. Policies and regulations cannot be the only instruments for businesses to do good.
- We need to apply system thinking and see the big picture to make it work. Thinking in silos won’t bring us much further.
- Great ambitions require a vision that is ethical and sustainable in the long term. We dare to try to realize it.
- While visionary, everything we do is science-based, backed up with data and facts. We know the odds.
Recent Projects
Understanding the interplay between regulations in construction
Client: Bygherreforening
Netsocietal, 2024
Identifying the largest funders of skin care research
Client: LEO FoundationNetsocietal, 2024
Live in city centers: screening tool
Client: Realdania By og BygNetsocietal, 2024
How initiatives in the public housing sector affect mental and physical health
Client: Landsbyggefonden
Netsocietal, 2024
Market positioning & how to be most influencial
Client: CONCITONetsocietal, 2024
Impact reporting: state-of-the-art and trends
Client: Novo Nordisk FoundationNetsocietal, 2024
How to make a difference: value chains explain
Client: BørneBasket Fonden
Netsocietal, 2024
Evaluating research grants and grant-giving activities
Client: Cancer FondenNetsocietal, 2024
How to boost the market of reused materials in construction
Client: GI, Realdania, DI ByggeriNetsocietal, 2024
More about Netsocietal®
Other Projects
Business Method toolkit
Client: MediaLabAmsterdam/Digital Society SchoolAgnes Günther, 2015
Track-and-trace system
For KLM Airfrance CARGO
Brand design and positioning
Client in the Fashion industry
Concrete CanvasFurniture
Meds, Ireland
Agnes Günther
Jewelry
Bluedot Award 2016Desgin: Agnes Günther
Annual reports and stakeholder communication
Client: ACE Venture LAB
Prior to starting Netsocietal
My Research
My research examines value creation and appropriation by different economic actors and how organizations turn human capital into competitive advantage. I explore how firms navigate the complexities of talent retention, integration, and reconfiguration—particularly in high-stakes situations like acquisitions and new ventures—and uncover the key mechanisms that drive economic value.
My work has been recognized with top awards in corporate strategy, including a Best Dissertation nomination by the Academy of Management, a Strategy Research Foundation Dissertation Scholarship, and multiple Best Paper Awards.
