Hey, I am
Agnes Günther

Strategist, Designer, Researcher

I believe that businesses should have a positive impact on society and make the world a better place. It’s not enough to have a carbon-neutral footprint. More so, I believe that having a positive impact on society improves economic performance in the long term.

 

Driven by this belief, I left my research position at a top US business school to start my own business: Netsocietal®.

 

What started as a theory turned into a company mission: The mission to help businesses create a net-positive, measurable, and noticeable impact on society – as I call it: be netsocietal.

I am a founder, partner, consultant.

Most of all: I am curious. I am not afraid to challenge what’s taken for granted. I dare to reinvent myself and take risks to create what really matters: a net-positive impact.

Working principles at Netsocietal

The principles behind Netsocietal®

Since the beginning of Netsocietal®, we have worked with four key principles in mind.
  • Solutions should be market-creating. Policies and regulations cannot be the only instruments for businesses to do good.
  • We need to apply system thinking and see the big picture to make it work. Thinking in silos won’t bring us much further.
  • Great ambitions require a vision that is ethical and sustainable in the long term. We dare to try to realize it.
  • While visionary, everything we do is science-based, backed up with data and facts. We know the odds.

Recent Projects

Understanding the interplay between regulations in construction

Client: Bygherreforening
Netsocietal, 2024

Identifying the largest funders of skin care research

Client: LEO Foundation
Netsocietal, 2024

Live in city centers: screening tool

Client: Realdania By og Byg
Netsocietal, 2024

How initiatives in the public housing sector affect mental and physical health

Client: Landsbyggefonden
Netsocietal, 2024

Market positioning & how to be most influencial

Client: CONCITO
Netsocietal, 2024

Impact reporting: state-of-the-art and trends

Client: Novo Nordisk Foundation
Netsocietal, 2024

How to make a difference: value chains explain

Client: BørneBasket Fonden
Netsocietal, 2024

Evaluating research grants and grant-giving activities

Client: Cancer Fonden
Netsocietal, 2024

How to boost the market of reused materials in construction

Client: GI, Realdania, DI Byggeri
Netsocietal, 2024

More about Netsocietal®

To learn more about what we do at Netsocietal®, the projects, and the team I work with, visit our website.

Other Projects

Business Method toolkit

Client: MediaLabAmsterdam/Digital Society School
Agnes Günther, 2015

Track-and-trace system

For KLM Airfrance CARGO

Brand design and positioning

Client in the Fashion industry

Concrete Canvas
Furniture

Meds, Ireland
Agnes Günther

Jewelry

Bluedot Award 2016
Desgin: Agnes Günther

Annual reports and stakeholder communication

Client: ACE Venture LAB

Prior to starting Netsocietal

My Research

My research examines value creation and appropriation by different economic actors and how organizations turn human capital into competitive advantage. I explore how firms navigate the complexities of talent retention, integration, and reconfiguration—particularly in high-stakes situations like acquisitions and new ventures—and uncover the key mechanisms that drive economic value.

 

My work has been recognized with top awards in corporate strategy, including a Best Dissertation nomination by the Academy of Management, a Strategy Research Foundation Dissertation Scholarship, and multiple Best Paper Awards.

Drawing University